Pronghorn is a standalone business dedicated to cultivating the next generation of Black founders, executive leaders, and entrepreneurs in the Spirits industry.
The spirits industry does not reflect the consumers it serves.
Black Americans drink spirits at an equal rate but are unequal members of the beverage industry.
12
%
of All Consumers
7.8
%
of Labor Force
2
%
at Executive Level
1
Brand Acquisition
Pronghorn's mission
diversify the spirits industry by investing in Black executives and entrepreneurs in a sustainable and scalable way by 2032
Employment
1,800
participants
to be recruited and retained in the industry
1,050
Employees
leaders & future creators
entrepreneurship
57
spirits brands
invested in by Pronghorn
100
Self-sustaining Entrepreneurs
through a hybrid incubator/accelerator model
Progress
Commitments for hiring across the supplier tier through partnership with DISCUS & their dei committee